Ge s growth strategy the immelt initiative case analysis

What financial resources, in what form e. Shaw now takes back products at the end of their useful life, disassembles them, and remanufactures them as new carpets.

Collaboration across functional and organizational boundaries helps generate new solutions. See the Presidential Green Chemistry Challenge Award winners for a detailed list of these businesses.

If any one category could claim dominance in shaping the outcome of an innovative venture, it is that of the entrepreneur.

What education, skills, and expertise does this person possess. Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm.

This analysis can occur concurrently with delivering a high-quality product to the buyer. Too often directors don't have enough skin in the game to push the company in a strong direction. Taking a systems perspective reminds us that we are accustomed to thinking of businesses in terms of discrete units with clear boundaries between them.

Now acknowledged as an innovator in sustainable product design and business strategy, by earlyShaw had completed a successful transformation to an environmentally benign carpet tile system design.

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The company tracked an array of trends and systems that influenced its market and customers. Until very recently these questions were not business concerns. The nominating committee merely vetted. The resource requirement, however, must be identified.


Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic. For example you can recommend a low cost strategy but the company core competency is design differentiation.

Begin slowly - underline the details and sketch out the business case study description map. For Shaw, the benefits of thinking in systems were clear. Segard, Steven Bradfield, Jeffrey J.

But the process required hard-nosed salesmanship. They do not own substantial stock in their companies and face no risk if things go wrong. Shaw was not the first company to think of this approach. And it has happened in a stunningly short period of time. Eventually Coastwide was asked to handle the complete health and safety functions for this customer and eventually for others because it could do so at a lower cost with customized analyses presented to each buyer, and with a systems perspective that optimized efficiencies across linked system parts with tagged areas for continuous improvement.

The answer was yes, and Project 21 was born. However, Shaw Industries moved beyond marketing hype to a strategy that eliminated hazardous materials and recovered and reused carpet in a closed materials cycle.

For example, PVC-containing buckets were rejected in favor of those made from safely reusable polyethylene. Do they remain stable in landfills, or do they break down to pollute local water supplies. Customers needed multiple cleaning products and equipment for different applications.

Project 21 participants live all over the U. Molecular thinking, applied through the use of the green chemistry principles, guides you to examine the nature of material inputs to your products.

In effect, the entire BOD abandoned the ship. Upgrades to communication technology enabled easier phone messaging through personal computers and saved about one hour per week, an approximate 2. When you sell an electric vehicle you are not just selling transportation.

In JanuaryProject 21 released a second annual report: By March ofProject 21 secured the necessary funding to hire a full-time coordinator to pursue its goals. Define and describe the key elements of the entrepreneurial process for this enterprise.

One can only wonder what that euphemism really means.

GEs Growth Strategy: The Immelt Initiative Harvard Case Solution & Analysis

Shareholders should be realistically allowed to directly select corporate director candidates via the SEC Shareholder Proposal procedure.

The days of corporate paternalism should be ended. Corporate governance problems will only be cured when Shareholders can easily remove incompetent/corrupt Directors, i.e., vote them out of office.

Ge's Growth Strategy: The Immelt Initiative Slide 7 talking points - "The Road Ahead" On September 7th,Jeff Immelt, now a year veteran of. Transcript of GE's Growth Strategy: The Immelt Initiative.

General Electric's Growth Strategy Cobra Spitfires Rachel Boucher Catherine Heaphy Maintaining their great businesses while driving growth from this newly revitalized base SWOT Analysis Strengths Core Competences R&D Drivers of Growth Growth Strategy Drivers of Growth Organic Growth. Welcome to Ivey Publishing.

Search thousands of business cases, technical notes, and articles by author, title, or theme. The high-school dropout turned Stanford engineer on automation, ethics, and. Access to case studies expires six months after purchase date. Publication Date: February 13, Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $ billion company in a tough business environment.

Ge s growth strategy the immelt initiative case analysis
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